Thursday, 30 October 2025

Black overrepresentation in advertising

The Reform MP Sarah Pochin, who was elected in a by election earlier in the year, has put the cat among the pigeons with her comments about the overrepresentation of black people in British advertisements. This is a subject which for some time has been discussed in private by millions of ordinary citizens but which until now has been deliberately ignored by the mainstream media.

The comments occurred in a radio phone-in programme in response to a listener asking whether Reform would do anything about the disproportionate number of ethnic minorities in advertising. The MP replied that the listener was ‘absolutely right’ and that it ‘drives her mad when she sees advertisements full of black people’. She added that these do not reflect our society, and that the average white family is no longer represented, with many advertisements featuring no white people. This is a rare example of plain speaking by an MP committed to voicing the concerns of the majority of her constituents.

Needless to say, there has been a huge backlash from the liberal elite, furious that this previously clandestine agenda has now invaded the public discourse, and outraged that an MP would be willing to use such ‘racist’ language. The fact that everything she said was factually correct is totally ignored, and that the advertising industry has been gaslighting the public for years with this manipulative ideology.

Keir Starmer denounced her views for expressing ‘shocking racism, the kind of thing that will tear our country apart, and that Nigel Farage will need to root it out of his party’. The prime minister appears to be living in a fantasy world since the overwhelming number of comments on Youtube and newspaper articles fully agree with the MP, and are disappointed with the semi apology she issued. Far from rooting such views out of his party, Nigel Farage should instead fully support his MP, since the electoral dividends should be huge as he will be able to demonstrate to the British public that he is on their side, and against the woke agitators intent on undermining the cohesion of our society through continually appeasing favoured vocal minorities.

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